Category management is a retailing and purchasing concept. It is a systematic, disciplined approach to managing a range of products (Categories) as a strategic business unit. The concept and principles were studied by Brian F. Harris (P&G) in the 80´s. Learn how to put it all in practice and understand the ultimate and advanced techniques.
Category Management –Shopper Marketing - In-Store Innovation – Category Reinvention - Solution Centers - Out of Stocks - Srinkage - Stock Loss - Store as Media -Assortment - Retail Clustering - Merchandising - Purchase Decision Tree - In Store Signage -Displays Shopper X (Experience)
Look Who's Speaking
Pepe has more than 31 years of experience in the Sales Department of Procter & Gamble, the biggest Fast Moving Consumer Goods Company. He has worked in a series of positions with increasing responsibilities getting leading edge assignments with business matters and with people in Spain, Portugal and Italy. He has a vast experience in product launch strategies by channel, in Shopper Research, and his specialty is Category Management and Shopper Marketing with big success working with key players of the European market. He can help you to leverage positive outcomes for your brands or retail banners..
Specific industries face specific problems. They require niche information and solutions. In-House Training is precisely engineered to your needs.
Taking place in the privacy of your company, including real-life case studies and best practices, the course is led by an independent industry expert.
We have the best subject matter experts (empanelled with us) globally which further help us to draft agenda in line of needs & which is delivered at the convenient time & venue to you.
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